If you’re promoting a product or service, you should simply be using YouTube for business. This site receives millions of visitors every day and you could be attracting some of these visitors to your website.
If you’ve created a video you’re happy with, upload it to YouTube. As part of the upload process, you will be prompted to enter what are called tags. These are basically keywords related to the content of your video. When using YouTube for business, good keywords are really essential.
If your video is about an iPod, for example, and someone typed these words into the YouTube search box, your video may show up in search results. On the other hand, maybe not.
By adding the tags, you give people a better chance of finding your video. Your tags can be related to the iPod, so you could have MP3 player, MP3, learning iPod, etc. tags. This is how you could use YouTube for business because with more tags you give people more options to locate your content.
You may be expecting people to type the word ‘iPod’, but some people think differently. An iPod for you is an MP3 player for someone else, maybe. This is the beauty of using tags on YouTube. You’re anticipating what people are likely to type when searching for your video content.
If your brand is well known, you could also use it as a label. It’s not known exactly what people are likely to type when searching for content on Google or YouTube.
Another good example is the term ‘football’. In many countries it is called that, but in the USA they know it as soccer. Someone may type soccer when searching for soccer, so again your tags need to reflect this.
Categorize your videos
Assign the correct category to your video as well to make it easier for people to find. These are quite important because it is the way that YouTube uses to filter the many videos that are saved. There are millions there and the categories will help speed up searches.
Make sure you have chosen the right category for your video. If you’re teaching something, assign your video to the ‘how to’ YouTube sharing category. Don’t worry if you feel like you want to change it, as you can at any time.